Find Your Confidence

An integrated advertising campaign was created to showcase the collaboration of Ulta Beauty and Cosmetics for a Cause. Their main goal is to help women feel confident and strong in order to succeed. This campaign spreads the message that everyone feels confident in a different way. Whether it’s with a full face of makeup or no makeup at all, Ulta Beauty and Cosmetics for a Cause wish to empower women in whatever way makes them feel best in hopes to get them on back on their feet. In this campaign we showcased women who are confident and inspiring in their careers. The copy used in this campaign is taken from words real women gave us when asked how makeup made them feel.