Fix It With Milk

A glass of milk can help solve your problems. Everyday problems such as stress, sleeplessness, and trouble focusing are used to showcase how milk can “fix it”. This 360 advertising campaign uses in-store, print, and ambient ads to tell the story. A redesign of the Clover Farms logo combined with the tagline promotes drinking milk with a bit of irony. Placed in Times Square a real cow awaits. Feel free to go up and tell them your problems over a complimentary Clover Farms milk sample. Coasters with the new branding can be spotted at local bars as if to say “solve your problems with milk, not alcohol”.